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About Me
Last year I moved to San Francisco from Florida and am falling in love with the city more and more every day. I enjoy its culture, fashion, food, and innovation.
My weekends are spent finding cool places to eat and drink, exploring, and shopping all over SF. Shopping is my passion; online, thrifting, to high end I’m constantly looking for steals.
Right now I am learning how to snowboard...
Things I Love…
- Fashion
- Shopping
- Social media and digital PR
- Sports (running, football, hockey)
- Fantasy football
- Dogs
- Candles
- Snapping pics (PicFx is my new app obsession)
Shows I Love...- Grey's Anatomy
- Revenge
- Nashville
- Fashion Star
- Mad Men
- Modern Family
- Weeds
- Lie to Me
- Scandal
“Life Is 10% What Happens To You 90% How You Respond”
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Education and Experience
Education
University of Central Florida
B.A. Business/ MarketingExperience
eBay
With an audience of over 100 million active users, eBay connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace.
Community Management Specialist
I am currently developing programs designed to grow eBay’s presence on Social Media sites such as Facebook, Twitter, YouTube, and blogs. Daily I create innovative and engaging content, leverage social media influencers, and monitor, engage in, and manage conversations for our fashion, motors, and electronics verticals.
Main Responsibilities
- Identify and engage with relevant communities, influencers, and active members (on and off eBay) to foster dialogue
- Conduct proactive daily monitoring, posting, and content development associated with the targeted communities.
- Monitor, analyze, and optimize results of social media efforts to improve outcomes and efficiency
- Experiment with innovative and alternative ways to leverage social media activities
Twitter
- As a contributor, I created, curated, and published content to increase eBay’s share of voice for eBay Motors and eBay Electronics
- Contributed to “live tweeting” and covering industry events for eBay Motors and eBay Electronics
- Utilized to build relationships with industry influencers
Discussion Boards
- Engaged members in conversations increasing the eBay’s share of voice
AMAG LLC.
An Internet marketing company with a focus on search engine optimization, search engine marketing, social media, design and content. We build websites and market them so relevant audiences can discover them. We interact with our users to find out how to better reach them, and tailor our message accordingly.
Sites Include:
- Asbestos.com
- Pleuralmesothelioma.com
- Drugwatch.com
- Debt.org
Social Media and Community Manager
Asbestos.com is a top ranking website for mesothelioma information on the web. I managed the Asbestos.com online community and overall brand presence. I collaborated with other departments in the brand development of The Mesothelioma Center, and assisted in developing and implementing a social media-marketing plan. By identifying key influencers in our industry I increased our reach and partnership opportunities. In the past year I helped increased our leads by over 50%.
Main responsibilities:
Facebook
- Worked with design team on maintaining our Facebook brands timeline
- Provided share-worthy content for our Facebook audience
- Used Facebook insights and feedback to understand our community’s needs
- Implemented promotional contests to increase our community’s engagement
Twitter
- Utilized guerrilla marketing tactics to increase our followers reach and gain presence
- Identified key influencers to build relationships for @, RT, and guest blog opportunities
- Provided share-worthy content for multiple time-zones
- Used listening tools to identify best times to tweet, hash tags, and stay abreast on industry news
Google+
- One of the first in our industry to utilize Google+ brand pages
- Worked with design team on implementing page graphics
- Used the platform to improve rankings for blog articles
- Managed search streams and circles
Outreach Blog
- Worked with the design team to develop The Mesothelioma Center’s blog in Word press
- Generated original and timely content for our audience based on their feedback and research of industry topics
- Used interactive content such as videos and interviews
- Promoted content across all social networks
YouTube
- Facilitated interviews and assisted in creating videos for our channel
SEO Assistant
Asbestos.com is a highly authoritative website in the mesothelioma and cancer industry. We became a PR 8 last year with the combination of inbound links, and content optimization. I worked on the sites Asbests.com, pleuralmesothelioma.com, and Drugwatch.com.
Main responsibilities
- Assisted in key word discovery
- Generated quality links
- Identified relevant blogs, websites, and social networks to connect with within the industry
- Knowledgeable in key word analysis, research, and copywriting
- Examined and followed competitors daily
Alive Prints and Design
A unique creative business services company focusing on print, design, and marketing. We provide services for businesses nationwide.
Customer Service Representative
Main Responsibilities
- Met the overall needs of clients
- Maintained client database
- Oder fulfillment
- Maintained client retention
Orlando Ballet
Marketing Intern
Assisted the Marketing Manager with direct mailings, corresponding with season ticket holders, and scheduling media with talent.
Sarasota Film Festival
Marketing Intern
Directly assisted the Director of Marketing. Worked with the design team on print media, corresponded with high-end sponsors, gained a basic understanding of the various media outlets and media buying.
Writing Samples
Professional Blogging samples for a previous client
Personal Blogging samples
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Skills
Skills
- Social media guidelines and best practices
- Content adaptation
- Copy writing (see education and experience for samples)
- Content management
- Social media marketing
- Digital strategy
- Communication (written/verbal)
- Basic SEO strategy
Tools
- Wordpress
- Listening tools (Hootsuite, Radian6)
- Google Analytics, Alerts
- Pixlr
- Twello
- SocialBro
Networks
- Google+
- YouTube
- FourSquare
- Polyvore
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Blog
- BlondeLatteI created BlondeLatte to connect and share with others who have similar interests. I commonly blog about my personal adventures in San Francisco, health, styling and shopping.Shopping is my addiction; I do it when I feel happy, sad, bored, and excited. After working retail at “the most wonderful store in the world”…hint hint I vowed never to pay full price ever again. Some call me cheap but by eyeing my closet you’d never know. I love mixing vintage with new and am obsessed with thrifting now that I am a shopper on a budget. I always share great savings I come across; from the grocery store to Bloomingdales!
I hate stepping on a scale but I love feeling great, so I make sure I break a sweat daily! Whether it’s in the gym, bike riding, or playing flag football I am a huge advocate for staying active and healthy.
I am an ex junk food junkie on my way to a healthier lifestyle. Cooking is not my forte so this does not come naturally to me. I love making and sharing new recipes and snacks I come across on Pinterest and some my own creations.
Want to get to know me on a daily basis? Check out my blog or follow me @TheRachelG
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I Volunteer!
- I am a volunteer for the American Cancer Society and have been an active committee member for the Relay for Life of Downtown Orlando for the past three years. In my time volunteering, we raised nearly 200K!The event has increased funds and participants each year. Our 2012 event raised over 58k and had 31 teams!Positions I've held...Event Chair
- Recruited, trained, and retained passionate committee members.
- Worked with staff partner to determine goals for the event, including sponsorship and number of teams needed to reach monetary goal.
- Lead and facilitated committee and team meetings.
- Was an active member and leader in my community.
- Attended leadership summits.
- Ensured the entire event ran smoothly.
Event Co-Chair- Worked closely with the Event Chair in planning the event.
- Acted as point of contact for all committees and sub committees.
- Worked with Event Chair on creating agendas and timelines.
Team Development Chair- Lead the committee to recruit and retain teams.
- Created agendas and facilitated team meetings.
- Served as main point of contact for all team captains.
Activities and Entertainment- Planned and coordinated all events for the event
